Saturday, February 13, 2010

San Miguel - Beer of the Philippines

The San Miguel Brewing Company was originally established in 1890 as La Fabrica de Cerveza de San Miguel, and became Southeast Asia's FIRST brewery. It produced and bottled what would eventually become one of the best selling beers in all of Asia. Within a short time, San Miguel Beer became an icon among avid beer drinkers throughout the region.

By 1914, San Miguel Beer was being exported from its headquarters in Manila to Shanghai, Hong Kong and Guam. As a pioneer in Asia, San Miguel went on to establish a brewery in Hong Kong in 1948, the FIRST local brewer in the crown colony.

Today, San Miguel Beer is one of the largest selling beers and is judged among the top 10 beer brands in the world. It is now available beyond the limits of the Philippines and Hong Kong, to include China, Indonesia, Vietnam, Thailand, Malaysia and the USA. In addition, all of its various other brands are also exported to the major markets around the world. These would include such popular brands as San Miguel Pale Pilsen, San Mig Light, San Mig Strong Ice, Super Dry, Red Horse, Gold Eagle, Cerveza Negra, and Cali, the country’s only malt-based non-alcoholic drink.

Overwhelmingly judged by nearly all American & European expatriates as "The Best Beer in the World," San Miguel currently sells for 58 php ($1.29 USD) per 1-litter bottle.

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